If this year is to be defined by anything it's free music. He even says, ironically "I don't have time to be no Romeo" on album closer "Do Not Disturb." It's also, interestingly enough, following in the style of Chance the Rapper's mixtape style. ![]() He plays it off like he's not even trying- the term playlist implies something fleeting, as if Drake is just trying to get this hour-and-half of music off his mind. So here it is, during SXSW weekend, and just before Coachella (which he's not even headlining) Drake arrived with the sound of the summer. But here, with an album that's almost shameless heart emojis-highlighted by "Passionfruit," the previously-released "Lose You," and "Glow" with Kanye West-Drake doubles-down. And this song always tends to be the best song on the album-if only because it feels so authentic while leaving you wanting more. The thing about Drake is every album has at least one cheesy R&B song. This is a "playlist"-something that hardly carries the pressure of a full album, but at the same time feels like so effortlessly and uniquely Drake. And these aren't the clinical pop tracks of Views. For more than a year "Hotline Bling" became a cultural phenomena, seeping its way into internet culture in pure Drake style.Īs if he's appearing to dictate another year of music, Drake returned on Saturday night with a stunning new 22 songs. ![]() 1 single as a lead artist last year with "One Dance." By the end of 2016, the album had smashed traditional and digital records. Given his tenure as one of pop's most dominate artists, it's stunning that Drake only had his first No.
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